Marketing Officer

Role and Responsibilities:

Role Overview:
This position is allocated in the Marketing Team of Student Admissions and Career Development Office. As a Recruitment Officer, the incumbent will be actively engaged in both province-specific recruitment efforts and general student recruitment activities.
We seek proactive and Marketing Officer with expertise in Content Creation & Communications, Digital Marketing & Social Media, Event Promotion & Management, to strengthen our increase recruitment exposure and strengthen competitiveness. 

Responsibilities:
1.    Operate content for SACDO marketing platforms, including the official webpage and social media accounts, especially WeChat account；
2.    Support in Content Creation & Communications including digital marketing materials such as video making, photo shooting and live broadcasting;
3.    Work actively with staff, students and alumni to develop content, stories, and other material for promotional websites, brochures, content marketing initiatives, campaigns, etc.;
4.    Work with external supplier to produce diversified marketing materials to strengthen University’s brand;
5.    Work with media to increase the exposure of XJTLU by all pathways including social media and other channels;
6.    Work with academic units in content creation & communications, event promotion & management, etc.;
7.    Assists in recruitment related events or projects, including Open Day, CEAA, etc.;
8.    Serve as a provincial recruitment officer, establishing and maintaining connections with local educational resources and participating in business trips as required.
9.    Other duties assigned.

Qualifications:

1.    Master’s degree and equivalent professional qualification in marketing, branding development，radio and television studies, news, journalism or media communication is preferred; 
2.    At least 2 years working experiences in marketing and branding;
3.    Significant experience with social media is preferred;
4.    Excellent verbal and written communication skills in both English and Chinese, being able to work in English;
5.    Strong study awareness and quick learner;
6.    Good customer service awareness;
7.    Experience working with creative teams to develop complex projects such as collateral, videos, websites or advertising;
8.    Experience managing public relations and promotional strategies including developing press releases, coordinating media outreach and organizing; promotional events;
9.    Flexible approach to work and willingness to travel and occasionally to work at evenings or weekends.