Digital Marketing Intern for Graduate Program and Recruitment

Position Overview

Duke Kunshan University master's programs seek an intern to assist the development of digital marketing strategies and tactics for its graduate programs to increase the programs’ awareness and support their recruitment.

Reports to

Senior Specialist of Marketing and Communications

Essential Duties

• Assist the Master’s Programs Office to output various publicity materials, including posters, PPTs, videos, etc. 
• Be responsible for social media promotion, including WeChat /Instagram/Bilibili/Little Red Book official account operation, email content editing, official website editing, etc.
• Participate in planning and executing interviews and creative short videos, including filming and post-editing. 
• Independently or collaboratively write video scripts, WeChat articles, social media copy, and short video titles. 
• Explore new formats and trending strategies in social media content creation. 
• On-site support various activities of the master’s programs, such as shooting, reception, etc. 
• Perform other duties assigned.

Required Qualifications

• Undergraduate or graduate students, or recent graduates who have received admission offer for further education.
• Proficient in tools like Jianying (CapCut), Xiumi, and Canva; bonus points for experience with PS, Premiere, Final Cut Pro or After Effects.
• Familiar with video production workflows and able to operate DSLR/mirrorless cameras, stabilizers, and lighting equipment.
• Possess a good sense of aesthetics, with basic understanding of visual storytelling, pacing, and color coordination.
• Good communication skills in both Chinese and English.
• Be down-to-earth and hardworking with good taste.
• Candidates with a portfolio (please attach or provide a link) or strong writing skills will be given priority. 
• Full time internship for 3-6 months, the longer one is preferred.