Marketing Officer

Role Overview

The Marketing Officer for the Taicang Team is responsible for providing marketing-related support to Xi'an Jiaotong-Liverpool University Entrepreneur College (Taicang)and managing the XJTLU Souvenir Shop, under the Department of University Marketing and Communications.

The successful candidate will be responsible for implementing transformative marketing activities to ensure effective branding and promotional outcomes.

Roles & Responsibilities:

• Deliver projects within agreed scope, timeframe, and quality criteria.
• Assist senior specialists in developing campaigns to raise domestic brand awareness for XJTLU among target audiences and key influencers.
• Responsible for delivering marketing campaigns that promote XJTLU Entrepreneur College (Taicang) as a reputable educational brand, and for developing stories and campaigns across owned and paid channels for both internal and external audiences.
• Support the expansion of media networks to strengthen the external promotion of XJTLU Entrepreneur College (Taicang).
• Support the enhancement of communication and cooperation between UMC and the Taicang Team to boost their influence and reputation in both the education sector and industry.
• Create and edit content to support online and offline promotional activities.
• Collaborate with designers and video producers to develop visual and video content that supports marketing campaigns.
• Perform other relevant responsibilities as required.
• Operate the XJTLU Souvenir Shop, including new product development, supplier management, and daily shop operations.
• Manage international and domestic social media channels.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, Communications, Design, or a related field, or an equivalent combination of education and experience. A master's degree in a relevant field is preferred.
• Well-rounded skill set with a proven track record in digital marketing operations and related work experience is preferred.
• Excellent written, oral, and interpersonal communication skills in Chinese.
• Fluent in English.
• A strong team player in cross-functional and matrix organizations.
• Able to work occasionally on evenings or weekends for special events or to meet project deadlines.
• Able to work at both Taicang Campus and SIP Campus, and willing to commute between the two campuses.

Required Competencies and Skills:

• Able to design and edit short videos.
• Skilled in managing international and domestic social media platforms.
• Highly productive self-starter with excellent organizational, team-working, and time management skills.
• Able to handle multiple projects and effectively manage competing or evolving priorities and tight deadlines.
• Good judgment and diplomacy, with a high tolerance for ambiguity.
• Ability to distill complex concepts into clear, engaging copy for diverse audiences.
• Tactful and enthusiastic, with a "can-do" attitude; able to function effectively in a fast-paced environment under public scrutiny.
• Cross-cultural communication skills and experience working with people from diverse backgrounds.